End Of Season Sale, Up To 70% Off Everything

Our event is running from Wednesday 3rd June at 12:30 PM CEST until Monday 22nd June at 23:59pm CEST

  • The offer is up to 70% off Everything on our website and app.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

Buy More, Save More: Buy 1 Get 25% Off, Buy 2 Get 30% Off, Buy 3 Get 40% Off.

Our event is running from Thursday 28th May at 00:01 AM CEST until Monday 1st June at 23:59pm CEST.

  • The offer is Buy 1 Get 25% Off, Buy 2 Get 30% Off, Buy 3 Get 40% Off.

  • Discount is automatically applied at the cart.

  • Exclusions are Alchemy England Jewellery and Clearance.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

World Goth Day, 25% Off Almost Everythingย 

Our event is running from Friday 22nd May at 00:01 AM BST until Monday 25th May at 23:59pm BST.

  • The offer is 25% off almost everything using code: GOTH25

  • Exclusions are Alchemy England Jewellery.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

3 For 2 Offer On Clearance

Our event is running from Wednesday 20th May at 00:01 AM BST until Wednesday 3rd June at 10 AM BST.

  • The offer is 3 for 2 on Clearance items.ย 

  • Offer is automatically redeemed at the checkout, no code required.

  • Exclusions are Full Price items.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

30% Off Swimwear

Our event is running from Thursday 14th May at 00:01 AM BST until Wednesday 3rd June at 10 AM BST.

  • The offer is 30% off Swimwear items only.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

Extra 20% Off Warehouse Sale Using Code EXTRA20

Our event is running from Friday 8th May at 10:00 AM BST until Monday 11th May at 23:59pm BST.

  • The offer is an extra 20% off our Warehouse Sale / Clearance lines using code EXTRA20.

  • Exclusions are Alchemy Jewellery, Mens April Launch, Lifestyle April Launch, Gaia Adorned, Mourning Muse, Coven, Casket Carry Case, Mystery Boxes.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

Warehouse Sale: Clearance Lines at โ‚ฌ30 Or Less. Plus 25% off Almost Everything.ย ย 

Our event is running from Tuesday 28th April at 12:00 PM BST until Wednesday 6th May at 23:59 PM BST.

  • The offer is clearance lines reduced to โ‚ฌ30 or less and 25% off our full price lines.

  • Exclusions are Alchemy Jewellery, Mens April Launch, Lifestyle April Launch, Gaia Adorned, Mourning Muse, Coven, Casket Carry Case, Mystery Boxes.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

Buy One, Get One Half Price on Almost Everything with code SHADOW50

Our event is running from Tuesday 6th April at 14:00 PM BST until Monday 20th April at 23:59 PM BST.ย 

  • The offer is Buy One, Get One Half Price on almost everything on our UK, US or EU website and app using code SHADOW50.

  • Excludes Clearance and Alchemy England Jewelley.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

Easter Sale, Up To 60% Off Almost Everything

Our event is running from 31st March 2026 at 11:00 AM BST until Tuesday 7th April 2026 at 23:59 PM BST.

  • The offer is 60% off almost everything

  • Applicable to products in ourย Easter Sale Collection only.

  • Exclusions are Waltz of the Wicked, MIW (LICENSE), Crux Obscura collections.

  • Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

  • We withhold the right to amend or withdraw the offer any time with no notice required.

25% Off Almost Everything with code CIRCLE25

Our event is running from Thursday 24th March at 00:01 AM BST/CEST/PDT until Monday 30th at 23:59 PM BST/CEST/PDT.

  • The offer is 25% off almost everything on our UK, US or EU website and app using code CIRCLE25

  • Applicable to products in this collection only.
    Not redeemable on Gift Cards or Route Package Protection.

  • Available to Retail customers only.

  • Not available on previous purchases.

  • Any returned items will be refunded at the discounted price paid.

  • Promotion cannot be used in conjunction with selected offers.

  • Not redeemable for cash or credit. Subject to availability and while product supplies last.

Spring Warehouse Sale, Up To 70% Off Almost Everything

Our event is running from Monday 9th March 2026 at 10:00 AM GMTย until Monday 16th March 2026 at 23:59 PM GMT.

  • The offer is 70% off almost everything
  • Applicable to products in our Spring Warehouse Saleย collection only.ย 
  • Not redeemable on Gift Cards or Route Package Protection.
  • Available to Retail customers only.
  • Not available on previous purchases.
  • Any returned items will be refunded at the discounted price paid.
  • Promotion cannot be used in conjunction with selected offers.
  • Not redeemable for cash or credit. Subject to availability and while product supplies last.
  • We withhold the right to amend or withdraw the offer any time with no notice required.

20% Off Almost Everything with code BLOODMOON

Our event is running from Thursday 26th February at 00:01 AM GMT until Monday 2nd March at 23:59 PM GMT.ย 

  • The offer is 20% off almost everything on our UK,US, or EU website and app using code BLOODMOON.
  • Applicable to products in this collection only.ย 
  • Not redeemable on Gift Cards or Route Package Protection.
  • Available to Retail customers only.
  • Not available on previous purchases.
  • Any returned items will be refunded at the discounted price paid.
  • Promotion cannot be used in conjunction with selected offers.
  • Not redeemable for cash or credit. Subject to availability and while product supplies last.
  • We withhold the right to amend or withdraw the offer any time with no notice required.

Valentines Sale: 20% Off Almost Everything

Our event is running from Thursday 12th February at 10:00 AM GMT until Monday 16th February 2026.ย 

  • The offer is 20% off almost everything
  • Applicable to products in our Valentines Sale collection only.ย 
  • Not redeemable on Gift Cards or Route Package Protection.
  • Available to Retail customers only.
  • Not available on previous purchases.
  • Any returned items will be refunded at the discounted price paid.
  • Promotion cannot be used in conjunction with selected offers.
  • Not redeemable for cash or credit. Subject to availability and while product supplies last.
  • We withhold the right to amend or withdraw the offer any time with no notice required.

Clearing The Way: 25% Off Almost Everything

Our event is running from Wednesday 28th January at 10:00 AM GMT until Monday 2nd February 2026.ย 

  • The offer is 25% off almost everything
  • Applicable to products in our Clearing The Way collection only.ย 
  • Not redeemable on Gift Cards or Route Package Protection.
  • Available to Retail customers only.
  • Not available on previous purchases.
  • Any returned items will be refunded at the discounted price paid.
  • Promotion cannot be used in conjunction with selected offers.
  • Not redeemable for cash or credit. Subject to availability and while product supplies last.
  • We withhold the right to amend or withdraw the offer any time with no notice required.

COVEN Offer: Buy 3 Items, Get 20% Off or Buy 4 Items, Get 25 Off

Our event is running from Friday 23rd January at 12:00 PM GMT. This promotion currently has no fixed end date and will run until withdrawn or amended at our discretion.

  • The offer is buy 3 COVEN products, get 20% off or buy 4 COVEN products, get 25% off.
  • Applicable to products in our COVEN collection only.ย 
  • Not redeemable on Gift Cards or Route Package Protection.
  • Available to Retail customers only.
  • Not available on previous purchases.
  • Any returned items will be refunded at the discounted price paid.
  • Promotion cannot be used in conjunction with selected offers.
  • Not redeemable for cash or credit. Subject to availability and while product supplies last.
  • We withhold the right to amend or withdraw the offer any time with no notice required.

New Moon Reset, 20% Off Almost Everything

Our event is running from Monday 12th January at 3:00 PM GMT until Monday 19th January 2026 until 23:59 PM GMT .

  • The offer is 20% off select lines on our UK, US or EU website and app using code RESTART20.
  • Applicable to products in our New Moon Reset collection only.ย 
  • Not redeemable on Gift Cards or Route Package Protection.
  • Available to Retail customers only.
  • Not available on previous purchases.
  • Any returned items will be refunded at the discounted price paid.
  • Promotion cannot be used in conjunction with selected offers.
  • Not redeemable for cash or credit. Subject to availability and while product supplies last.
  • We withhold the right to amend or withdraw the offer any time with no notice required.

20% Off in App Purchases

  1. Our 20% off in app purchase offer is running from 21st May 2026.
  2. The offer is 20% off any product and will apply online through our UK, US or EU apps.
  3. The code WELCOME must be entered at checkout.
  4. Limited to 1 use per customer.
  5. Not valid on previous purchases
  6. Any returned items will be refunded at the discounted price paid.
  7. Any refunds issued will be adjusted by the full retail value of the discounted item.
  8. Promotions cannot be used in conjunction with any other offer or promotion, cannot be used to purchase gift cards, and can not be used against sale price items. Not redeemable for cash or credit. Subject to availability and while product supplies last.
  9. We withhold the right to amend or withdraw the offer any time with no notice required.

Discount Codes

  1. We will issue discount codes from time to time via email, SMS & push notification.ย 
  2. These are intended to be used by customers for personal use only and cannot be used to place wholesale orders or by resellers.ย 
  3. Codes with prefixes are eligible for the following discounts: AB- 5% OFF,ย  AC- 5% OFF, WC- 15% OFF, WB- 25% OFF. This list is not exhaustive.
  4. Exclusions will apply. Standard exclusions include New, Resurrect, Route Package Protection, Back in Stock.ย 
  5. Where no exclusions apply this will be detailed at the time the code is provided.ย 
  6. Not valid on previous purchases
  7. Discount codes should not be shared, broadcasted or promoted without our prior consent.ย 
  8. Discount codes (unless otherwise stated) cannot be combined with other offers.
  9. Many of our discount codes are intended to be used only once and will expire after being used on an order. In these cases the usage limit will be detailed as 1 use per customer.ย 
  10. Where an expiry date exists this will be stated at the time the code is provided.
  11. Any returned item(s) will be refunded at the discounted price paid and discount codes will not be reactivated.ย 
  12. Codes cannot be exchanged for a cash equivalent.ย 
  13. We reserve the right to amend or withdraw the offer at any time with no notice required.